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How clicks and likes made Mayweather-McGregor a fight for the Internet age, for better or worse

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grappler0000

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It’s one of the best and the worst things about the Internet age: Wherever you go, whatever you click on, you are seen. You are counted. The all-seeing eye of the web knows where you came from, what you read and watched, and how long that precious bit of content held onto the frantic sparrow of your attention before it flew away, carried off on a new current.

Because the Internet knows where you go, it also knows what to give you. You click, you like, and it resupplies with more of the same to feed your addiction. Which helps explain how we got here, with just a few days to go before one of the most improbable fights in combat sports history finally becomes real, while maybe also becoming the biggest of all time.

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Post #1   8/26/17 9:54:02PM